Effective coaching encourages clients to reflect deeply on their actions and translate their insights into action.
As a coach I adopt an integrative approach drawing on a variety of theoretical approaches to transformation. However the value of any theory must be judged according to it's relevance to an organisation's current situation. My aim is to foster 'tool makers' rather than 'tool users' and have a proven record of taking clients to the next level.
I practise a non-directive approach to coaching that supports a client to learn from, and solve, his or her own issues. In this, the emphasis is on transformational over purely technical change. While technical change involves attaining new skills, transformational change concerns the development of new ways of thinking. While often focused around projects with practical and measurable outcomes, effective coaching must also support and develop clients over multiple levels.